Cookie Policy

1.What Are Cookies?

Cookies are small text files that websites place on your computer, phone, tablet, or other device when you visit them.

Cookies allow websites to recognize a browser or device and can perform functions such as:

• keeping you signed in
• remembering your preferences
• maintaining security
• understanding how a website is being used
• identifying technical problems
• improving performance and functionality

Some cookies exist only while your browser is open. Others may remain on your device for a specified period or until you delete them.

2.Similar Technologies

In addition to traditional browser cookies, The Tide may use similar technologies in our website and mobile applications. These technologies may include:

• local storage
• session storage
• pixels
• tags
• software development kits (“SDKs”)
• application identifiers
• device identifiers
• authentication tokens
• similar technologies

For simplicity, when this Cookie Policy refers to “cookies,” it generally includes these similar technologies unless otherwise stated.

3.Why The Tide Uses Cookies

The Tide may use cookies and similar technologies to operate, secure, understand, and improve the Service.

We generally divide these technologies into the categories below.

Strictly Necessary Cookies

These cookies and technologies are necessary for The Tide to operate properly. They may be used to:

• create and maintain user sessions
• keep you signed in
• authenticate your account
• protect accounts from unauthorized access
• prevent fraud and abuse
• maintain security
• route traffic
• remember essential privacy choices
• provide features you request

Because these technologies are necessary to provide the Service, they generally cannot be disabled through our cookie controls.

You may be able to block them through your browser or device, but doing so may prevent portions of The Tide from functioning correctly.

4.Functional Cookies

Functional cookies help The Tide remember choices you make and provide a more personalized experience.

For example, these technologies may remember:

• language preferences
• display preferences
• account settings
• accessibility preferences
• previously selected options
• other preferences associated with your use of the Service

Disabling functional cookies may cause some preferences to be forgotten or certain features to work differently.

5.Analytics and Performance Cookies

The Tide may use analytics and performance technologies to better understand how people use the Service.

These technologies may help us understand information such as:

• how many people visit The Tide
• which pages or screens are visited
• how users navigate through the Service
• which features are used
• how long certain pages or features are used
• whether users encounter errors
• application crashes
• general device and browser information
• how well the Service performs

We use this information to identify problems, understand how people use The Tide, and improve the user experience.

Where required by applicable law, we will obtain appropriate consent before using non-essential analytics technologies.

6.Advertising and Marketing Cookies

The Tide may use advertising or marketing technologies if we introduce advertising, promotional campaigns, attribution tools, or similar features.

These technologies could be used to:

• measure the effectiveness of advertising
• understand whether someone visited The Tide after seeing an advertisement
• measure marketing campaigns
• prevent repeatedly displaying the same advertisement
• understand general audience engagement
• personalize advertising where permitted

If The Tide uses technologies for targeted or cross-context behavioral advertising, we will provide any notices, consent mechanisms, or opt-out rights required by applicable law.

This section does not mean that The Tide currently engages in targeted advertising. It describes how these technologies will be treated if they are used.

7.First-Party and Third-Party Cookies

Some cookies may be placed directly by The Tide. These are generally referred to as “first-party cookies.”

Other technologies may be provided by companies that help us operate the Service. These are sometimes referred to as “third-party cookies” or third-party technologies.

Third-party providers may assist us with services such as:

• cloud infrastructure
• authentication
• analytics
• application monitoring
• security
• fraud prevention
• communications
• content delivery
• customer support
• marketing or advertising, if used

The information collected by a third party may be subject to that provider’s own privacy practices in addition to our agreements with that provider.

8.Mobile Applications

Mobile applications do not always use traditional browser cookies.

Instead, The Tide’s mobile applications may use technologies such as:

• SDKs
• device identifiers
• application identifiers
• authentication tokens
• local application storage
• push-notification identifiers
• similar technologies

These technologies may perform functions similar to cookies, such as keeping you signed in, remembering preferences, measuring application performance, detecting crashes, or understanding how features are used.

Your mobile operating system may provide additional controls over certain device permissions and identifiers.

9.Your Cookie Choices

Depending on where you live and the technologies used by The Tide, you may have choices regarding non-essential cookies.

Where required by applicable law, The Tide may provide a cookie banner or consent-management tool that allows you to accept, reject, or manage certain categories of cookies.

Strictly necessary cookies may remain active because they are required to operate the Service.

You may be able to change your preferences later through a Cookie Settings link or similar privacy control made available on the Service.

10.Browser Controls

Most web browsers allow you to control cookies through browser settings.

Depending on your browser, you may be able to:

• view stored cookies
• delete cookies
• block cookies
• block third-party cookies
• receive notifications before cookies are stored
• automatically delete cookies when you close your browser

Blocking or deleting cookies may cause you to be signed out of The Tide or prevent certain features from functioning properly.

Your browser provider can provide instructions for managing these settings.

11.Device Controls

Mobile devices may provide privacy controls that affect how applications access or use certain information.

Depending on your device and operating system, these settings may allow you to control:

• location access
• camera access
• photo-library access
• notifications
• advertising identifiers
• tracking permissions
• other application permissions

You can generally manage these permissions through your device’s privacy or application settings.

12.Global Privacy Control and Opt-Out Signals

Some browsers and browser extensions allow users to send privacy preference signals, including Global Privacy Control (“GPC”).

Where applicable law requires us to recognize a legally valid opt-out preference signal, The Tide will process that signal as required by law.

A privacy preference signal may apply only to the browser or device from which the signal is sent.

13.Do Not Track

Some browsers offer a “Do Not Track” setting.

There is not currently a universally accepted standard governing how all websites must respond to traditional Do Not Track signals.

The Tide may therefore not respond to traditional Do Not Track signals unless required by applicable law.

This is separate from legally recognized opt-out preference signals, such as Global Privacy Control, which we will honor where required.

14.Cookie Retention

Different cookies may remain on your device for different periods.

Session cookies generally expire when you close your browser or end a session.

Persistent cookies may remain for a specified period or until you manually delete them.

We seek to retain information collected through cookies and similar technologies only for as long as reasonably necessary for the purposes for which it was collected, subject to security, legal, fraud-prevention, and other legitimate retention requirements.

15.Changes to This Cookie Policy

The technologies used by The Tide may change as the Service evolves.

We may update this Cookie Policy when we:

• introduce new features
• change service providers
• adopt new analytics technologies
• introduce advertising or marketing features
• change our privacy practices
• need to address changes in applicable law

When we update this Cookie Policy, we will change the “Last Updated” date at the top of this page.

Where required by law, we may provide additional notice or request consent before materially changing how certain technologies are used.

16.Relationship to Our Privacy Policy

Cookies and similar technologies may collect information that constitutes personal information under applicable privacy laws.

Our Privacy Policy provides additional information about:

• the information The Tide collects
• how we use information
• how information may be disclosed
• how long information may be retained
• your privacy rights
• how to submit a privacy request

If there is a conflict between this Cookie Policy and our Privacy Policy regarding the handling of personal information, our Privacy Policy will control.

17.Contact The Tide

If you have questions about cookies, tracking technologies, or privacy at The Tide, contact:

Small Acts of Kindness. Endless Waves.